iara creates
Content Designer & UX Writer · The Netherlands

I turn complex journeys into clear, human words.

10+ years of shaping content for digital products at companies like Booking.com, Miro, and now Nebius, with one mission: meaningful, inclusive content that champions clarity across every platform.

10+
years in UX
3
working languages
17+
years in the Netherlands
Portrait of Iara Lucena smiling, in front of a blue abstract painting
PT · EN · NL
In a nutshell

Scope of work

Selected work

Project highlights

My latest and proudest contributions as a Content Designer, working with product teams, fellow designers and content people. Pick a focus area to filter.

To see more of my work, request my CV and detailed portfolio examples.

About me

Hi, I'm Iara!

I'm a Brazilian Content Designer and UX Writer with 10+ years of experience. I've been living in the Netherlands for 17+ years and am a mom to two beautiful boys.

My mission is to create meaningful and inclusive content for digital experiences. I humanize digital journeys by transforming complex business challenges into purposeful, inclusive narratives that champion clarity and accessibility across platforms and devices.

View my online CV (opens in a new tab)
Languages
PortugueseNative
EnglishBilingual · 10+ years professional
DutchFluent
Education
Psychology, Bachelor of Science (BSc)
Officially validated by Nuffic in 2026
Consumer Psychology Research Group Behavioral Lab Assistant Científico Magazine editing team
Courses & certificates

Continuous Learning

Recent certifications, with a focus on designing with and for AI. Tap one to see it up close.

Public speaking

Mic, stage & spotlight

Talks, lectures and conversations about content design, strategy and storytelling.

Let's connect

Got a journey that needs clearer words?

iaracreates.info@gmail.com
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